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Interior designer Phoebe Howard tucked away an image of the of the gorgeous guest house that she and her husband, Jim, stayed in while on vacation in France several years ago. Their bedroom was outfitted with two large iron beds and freshly pressed white linens; the room was simple, relaxing, and above all, luxurious. “It made an impression on me,” says Howard. “And I never forgot it.” Years later, the Jacksonville, Florida-based interior designer—whose eponymous design business and home decor stores, Mrs. Howard and Max & Company, in Jacksonville, Charlotte, and Atlanta, have garnered her a following