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“Wine should never be influenced by trends because wine is a long process . . . like life,” a Montepulciano, Italy vintner told me, explaining why he refuses to irrigate his vines even during a drought. Traditions are important in this Tuscan hill town that’s built on a limestone ridge. Located a couple of hours southeast of Siena, there is evidence Montepulciano was known for its wine dating back to the 700s, when it was dubbed Vino Nobile or wine for nobles.